75 styles became 500 and our solution now
accounts for up to 15% of store sales.
BACKGROUND AND CHALLENGE
Swedish shirt manufacturer Eton was founded in 1928 and now has ten stores and more than 700 stockists around the world.
- The consumer spends more time and more money in Eton’s stores. Today our retail solution accounts for up to 15% of all store sales.
- If the required size or model is not available in the store, the consumer can easily order it and have their shirt delivered to an address of their choice.
- The shirts can be displayed at virtually actual size, and thanks to the high image resolution the consumer can zoom in on patterns and details.
- Brand awareness and competitiveness have increased thanks to the wider range now available in Eton’s own stores and at its stockists.
Working closely alongside Eton, in 2015 we developed a solution for their store on Sturegatan in Stockholm. Two months after the launch, our solution accounted for 10% of the store’s total sales, while taking up only half a square metre of floor space.
Today Eton uses our retail solution in its Brand Stores, shop-in-shops, franchise stores and wholesale stores, and at selected stockists in Sweden, Denmark, the UK, Germany, Austria, Switzerland, Monaco, the USA and Canada.
The retail solution has been adapted depending on the type of store and geographic location. At Eton stockists, for example, the home page needs to be clearly Eton branded. The range and checkout have also been tailored to the business system and delivery options. In Eton’s own stores, the consumer can confirm the purchase directly on their smartphone. At stockists, the solution is integrated to fit in with their order flow.