An important part of the vision of being Sweden’s best omnichannel
BACKGROUND AND CHALLENGE
MQ is Sweden’s largest retailer of fashion brands, and has been selling clothing to Swedish consumers for more than 60 years. MQ offers a broad range including 60 brands that are only sold via online shopping.
The consumer can choose among more than 60 brands that are not available physically in the store, and can have their clothes delivered to the store or to an address of their choice within two days.
The staff have a selling aid that can inspire consumers and increase added sales.
MQ has a new channel for the range that is only available by online shopping.
Brand awareness increases when the consumer has access to MQ’s entire range in store.